Meghan Markle Joins AI Fashion Platform OneOff as an Investor, and Her Australia Looks Are Already Shoppable

Meghan Markle is embracing local Australian designers as she tours the continent with Prince Harry this week

NEED TO KNOW

• It was announced on April 14 that the Duchess of Sussex has joined AI-powered fashion discovery platform OneOff, which allows users to see each element of her looks and get direct access to shop her wardrobe

• Meghan has previously explained her "high-low" philosophy of fashion, stating that she likes pairing items of varied designers and price points

Meghan Markleis putting a stylish focus on local talent during her latest trip Down Under — with her looks now shoppable.

As she tours Australia withPrince Harrythis week, the Duchess of Sussex, 44, is embracing a number of homegrown designers — with each look available through her newly launched page on AI-powered fashion discovery platformOneOff, where she has joined as both a participant and investor, it was announced on April 14.

The platform, which simplifies the shopping experience by providing personalized recommendations based on user preferences, allows Meghan to curate edits of her outfits, break down each piece and give users direct access to shop her wardrobe in real time — a feature already live with looks from the couple’s first stop at Melbourne’s Royal Children’s Hospital.

Herpersonal pageis live now and gives fans a look at her latest Australia looks as well as past favorites from high-profile events and more casual snapshots from her home in Montecito, California.

Clicking on Meghan’s first Melbourne look onher OneOff gridreveals a full breakdown of each piece, including the brand, price and where to buy it. For the hospital stop, Meghan wore the Priscilla Dress by Karen Gee RTW in black ($1,250), paired with Puffy Hearts stud earrings by Real Fine Studio ($780) and iridescent leather pumps by Christian Dior ($120).

Many of the ensembles on the platform are very much in line with how Meghanexplained her "lewk"to guest Mindy Kaling in a season one episode of her Netflix seriesWith Love, Meghan.The duchess noted that she likes a balance of "high-low" in her ensembles when it comes to extravagance and price point.

That day, for example, she was wearing pants from Zara, a shirt by Italian luxury brand Loro Piana and a sweater from California designer Jenni Kayne.

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In a press release about Meghan joining OneOff — joining ranks with other fashion-forward celebs like Kate Hudson, Emma Roberts, Shay Mitchell, Suki Waterhouse, Hermès and more —the brand explained that the duchess was motivated to join the platform thanks to its global reach, which allows users to access information on styles worn for both public appearances and everyday life and makes sure the right designers are getting the proper credit.

"She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of," the release continued.

Meghan spoke to theNew York Timesin 2024 about how she knows the attention on her ensembles can impact a brand.

"Times where I know there is a global spotlight and attention will be given to each detail of what I may or may not be wearing, then I support designers that I have really great friendships with, and smaller, up-and-coming brands that haven’t gotten the attention that they should be getting," she said.

She added, “That’s one of the most powerful things that I’m able to do, and that’s simply wearing, like, an earring.”

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